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Monday, 8 February 2016

Is Digital Marketing a right Career ?

Before i tell you whether  Digital Marketing is a right career or not. Let me first explain to those people who just heard the term " Digital Marketing " and thinking what the heck it is?

So, What's Digital Marketing?

An Art to sell a product or service  using the electronic medium by using and analyzing the data that we get from the customer's behaviour is called Digital Marketing. Sounds Good.. Isnt it?

Ever Notice Google Search Ads, Mobile App ads , Youtube Ads , Facebook Sponsored ads and etc ? These are nothing but different form of Digital Marketing .

So, Now you know whats Digital Marketing ...Lets find out

Why does Digital Marketing Matter?

Internet users stats from 2005 -2014

Internet is growing  at very fast pace by the end of 2014, Internet users reached to 3 Billion and by 2020 it is expected to reach 6 Billion ...Whooping Number!!

So...if every third person on this planet is using Internet thats opens the gate for advertising & marketing in this spectrum.

Startup to Billion Dollar Empires loves it...

Companies from small startup to MNCs are  spending huge money in digital marketing of their brand,product or service as digital medium not only help them to sell a product but also help them to build a social and virtual  relations with them. Setting Up a Digital Marketing campaign is easy,affordable,cost-effective and best part is you can analyze the  whole big data of your customer behavior ..What they like? What the disliked and How can you improve it.

According to Marketingcharts.com reprot US market alone witness the  Mobile ad revenue of $52.5 Billion  and is expected to increase  to  $65.9 Billion . This stats clearly shows that companies no matter small or an enterprise will gona spend triple the amount in their Digital Marketing budget.

  • Some Pumping facts and figures -

  • One third of businesses are planning to introduce a Digital Transformation programme and one third already have (Source: Smart Insights and TFM&A)
  • Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (SourceHubSpot)
  • Content creation and management now claim the second-largest share of digital marketing budgets. (Source: KaPost)
  • On average, 60% of a marketers' time is devoted to digital marketing activitiesfuelling demand for digital marketing skills (SourceSmart Insights and Ecommerce Expo)
  • 28% of marketers have reduced their advertising budget to fund more digital marketing. (Source: CMO Council)
  • 73% of B2B marketers use video as a content marketing tactic, and 7% of marketers plan on increasing their YouTube marketing.
  • 71% of companies planned to increase their digital marketing budgets this year (Source: Webbiquity)
  • 78% of companies now say they have dedicated social media teams in 2015, up from 67% in 2012 (Source: iScoop)

How can you be the part of this Billion Dollar booming business ?

Simply by learning the Art and Science of Digital Marketing. Follow Blogs like Searchengineland.com , DigitalDeepak.com.

 Practice ! Practice ! Practice ! Learn and implement all the things yourself more practicals you do more experience you will have. 

Remember, Internet Marketing or Digital Marketing is constantly changing industry so its not preferable to learn any xyz book on Digital Marketing as the content gets old even before the book get published.

Various fields - 

  • Digital Marketing Manager
  • Digital Marketing Executive
  • SEO - Search Engine Optimizer
  • PPC Expert
  • Social Media Manager

Digital Marketing is undoubtedly the right career path if you love Technology and Marketing . Digital Marketing is the demand of future and there will be huge demand of talented Internet Marketing Magicians .

 A mind that is stretched by new experiences can never go back to its old dimensions.


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